Why means of identification and actual influence shape joint controllership after Breyer

Breyer seemingly confirmed (means of identification are crucial), facts matter re establishment of joint controllership (it depends on whether there is actual influence and an own purpose), and joint controllership doesn’t necessarily extend to further processing (such as advertising) – we will be looking at the CJEU’s newest judgment (C-604/22 – IAB Europe / TCF case) in great detail, but clearly the message is: don’t trust simple soundbites (it’s not the victory privacy campaigners might claim).

EDIT: summary of Q1 (“Is the TC String personal data?”) and some thoughts here: https://lnkd.in/enTPn35W
Edit again: summary of Q2 (“Is IAB Europe a (joint) controller?”), with some thoughts too: https://lnkd.in/emSUFmQh

See also some excerpts from the judgment in my comments

Judgment (in French & Dutch for now):

data protection privacy gdpr

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