Why businesses cannot afford to dismiss the corporate risk of deepfakes

Scarily powerful – don’t dismiss the risk of deep fakes for your company. With now tools like Deep Live Cam (“real time face swap and one-click video deepfake with only a single image”) making the rounds, it is imperative for you to educate *everyone* in your organisation about good reflexes regarding both cybersecurity and AI.

For instance, one point I always repeat in workshops that I give to companies on legal reflexes and implications re cybersecurity is to “Never assume”.
If you get an unexpected e-mail/call from someone, check that the sender/caller is correct – and check whether you can validate the contents of the e-mail/discussion in another way.

How? If the person is a new contact and you know another team member’s phone number or e-mail, reach out to them – or better yet, check in person.
Or if you know the person who reaches out, get in touch with them directly by a separate channel (if you were contacted by e-mail and you have the person’s mobile phone number, why not give them a call directly?).

AI isn’t the only tool in a threat actor’s arsenal, far from it, but its combination with other tools makes it easier to fool others – in particular people with limited cyber awareness.

The example of WPP’s successful mitigation of a sophisticated phishing attempt a few months ago (one that used real footage, a voice clone etc.) shows that vigilance helps. [Here’s a good summary: https://lnkd.in/e6krcffB ]

So be vigilant – and validate new instructions.

Deep Live Cam: https://lnkd.in/e2ThPcbu

cyber data protection