Pay or OK” is one of the big topics of right now – and ahead of the EDPB’s expected Opinion aimed at Meta’s approach and further Guidelines with a broader scope, IAB Europe has published a useful reminder that “even on digital content or services that may be well-suited for contextual, the selling of non-personalised ad placements especially in the absence of users� consent cannot generate comparable revenue to personalised advertising”.
Bonus points for the inclusion of links to studies, for those who might be interested in the empirical background.
And before anyone makes a claim of bias (yes, IAB Europe is after all a trade association representing the digital marketing and advertising ecosystem), check whether the same claim has been made regarding any of the numerous publications by campaigners recently.
Perhaps it’s worthwhile reading everything before reaching a (hasty) conclusion?
Link to the IAB Europe blog post: https://lnkd.in/e2r8xA-w
Some further reading:
– Earlier letter from IAB Europe to the EDPB:�https://lnkd.in/eGGSPuvv
– My op-ed of a few months ago:�https://lnkd.in/ed_bdDRE�(“Pay or data” has its reasons – even if you disagree)
– Another op-ed on consent and advertising:�https://lnkd.in/ezYeGSi4�(“Maybe no consent needed for advertising under ePrivacy “cookie” rule?”)
gdpr data protection privacy
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