Scope: Adtech

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Freedom to conduct business: impact of new CJEU judgment on EDPB Opinions

Ask them where they got their legal degree”, someone recently exhorted people to do whenever someone made a link between Recital 4 of the GDPR and Article 16 of the EU Charter of Fundamental Rights, on the freedom to conduct business. Yet now the EU Court of Justice has confirmed for the second time that […]

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CJEU C-797/23: Freedom to conduct business and online advertising impact

Today’s CJEU judgment on press & fair compensation indirectly impacts the “Consent or Pay” & broader discussions on online advertising, through its teachings on the freedom to conduct business: any measure liable to have a sufficiently direct and significant effect on the freedom of the operators concerned to exercise a trade or profession constitutes a […]

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Political Advertising: insights from EDPB stakeholder event

EDPB stakeholder event write-up: From “no one wants political ads” to “political parties have to be able to reach their local audience”, today’s topic wasn’t very sexy (the “processing of personal data for the targeting or delivery of political advertisements”) but it still was a colourful event. No bar fight unlike some previous stakeholder events, […]

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IAB Europe case: Market Court narrows enforcement scope

IAB Europe & TCF case: Belgian Market Court confirms Belgian DPA went too far in seeking enforcement of full range of measures against IAB Europe. Pleased to see the judgment of the Market Court/MC of Wednesday 7 January 2026, which set aside the BDPA’s decision of January 2023 (through which it had validated IAB Europe’s […]

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Unpacking the economic future of the GDPR at the EDPB stakeholder event

Some thoughts on today’s EDPB “Pay or Consent” stakeholder event – in practice one about the future of GDPR enforcement, consent, adtech and even the future of the Internet: – At times, things got heated in our breakout room between two camps, typically privacy rights campaigners + contextual ad solution providers on the one hand […]

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Does your business use profile-based advertising? Here is how to audit it

Does your business use profile-based advertising / personalised advertising, whether as publisher, advertiser or adtech intermediary? You will want to tune in to the free webinar this Friday at noon CET in which I will be discussing key topics regarding the GDPR, DSA and ePrivacy rules and the “consent or pay” debate – as well […]

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CNIL study: user perceptions of paid services and ads

Good & bad of the new CNIL study on perception of digital services and readiness to pay vs targeted advertising: 1. “Paid offers that allow them to better protect their personal data”: This line in the CNIL write-up shows part of the issue. Campaigners and some regulators view “pay or OK” approaches – i.e. “subscription […]

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Ad blockers, liability, and the future of web content

Ad blocker on? Aside from meaning “I want all content for free, no matter the cost for the provider”, did you check who decides which ads/scripts/cookies to allow or block, and if this is even legal? Several browser extensions (even some browsers) now prevent certain scripts/cookies/… from loading. This creates “dark traffic”, web traffic that […]

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Essential guidance for navigating adtech, identifiers, and GDPR enforcement

If you are (interested) in AdTech, privacy-enhancing technologies, GDPR enforcement, identifiers, etc., you’ll want to attend this IAPP workshop on 19 November 2024: “AdTech and Privacy: Prospects and Pitfalls” (half-day intensive workshop, 9 to 12.30 CET). Led by Dr. Sachiko Scheuing (FEDMA / Acxiom), featuring Elena Turtureanu (Adform), Nathalie Laneret (Criteo), Matthias Matthiesen (TripleLift), Enrico […]

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Podcast: SRB judgment implications for the AdTech ecosystem

data protection podcast alert: SRB judgment implications, notably for the adtech / martech world & broader digital ecosystem. Topics: pseudonymisation, processor/controller, “singling out” versus “identification”, “outside GDPR” ≠ “free for all”, data clean rooms, and more. Listen to my discussion with Sergio Maldonado on his Masters of Privacy podcast – available through your favourite podcast […]

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