Scope: martech

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Join my upcoming webinar with Max Schrems on the future of tracking consent

This should be fun! Didomi has invited me to share the floor with Max Schrems during a webinar on 24 Sept. on the Future of User Consent. I don’t always agree with Max or noyb.eu, whether in my personal conviction or through my professional work (in fact, I have/had a few litigation cases where we […]

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Developing tomorrow’s legal compliance strategies for digital advertising

Adtech & metrics: EU law evolutions and tomorrow�s legal strategies” – tentative title for our next webinar mid-May, in the form of a 2h virtual & complimentary workshop. Measurement, attribution, monetisation; legal grounds and technologies. A number of key topics would be examined from a legal perspective (taking into account the broader data protection framework […]

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The immediate operational impact of the CJEU IAB Europe and TCF judgment

Want to know what is the impact of today’s IAB Europe / TCF judgment for your business? (A couple of adtech / martech players have already reached out for advice, so I figure it may be a question many have) If you can’t find the answer to your specific situation in the IAB Europe FAQ […]

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Why server connection telemetry isn’t automatically personal data under the GDPR

Another adtech discussion showing that not all information gleaned through server connections is personal data under the GDPR (or even the CCPA’s broad “personal information” concept). [Nor is it / should it be automatically covered by ePrivacy rules] In this case, it was about which data points are actually being used, by whom and who […]

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