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Some food for thought re adtech & metrics, whether you are publisher, CMP or vendor – six points based on recent discussions with a range of clients (and based on the things they need assistance with): 1. Are you sure you are involved in the processing of personal data? The notion of “personal data” has […]
One of the hot topics in onlineadvertising today is the Google Privacy Sandbox, especially given the phasing out of 3rd-party cookies in Chrome. For a discussion that will likely cover the practical implications and possible limitations (and perhaps less the legal aspects like ePrivacy and GDPR?), I cannot recommend enough the lineup of tomorrow’s discussion. […]
For anyone with an interest in ePrivacy, onlineadvertising, digital businesses or even computing in general, I highly recommend reading the comments that we had the privilege of working on with IAB Europe and national associations in relation to the EDPB’s proposed ePrivacy guidelines. Link to the IAB Europe press release: https://lnkd.in/ediZ4Cxq And here are comments […]
A complaint is just that – a complaint. It is not a decision, it is not authoritative. Yet complaints by well-known campaigners and NGOs are spread widely here and on other platforms, while decisions of lower courts (you know, with judges and their decisions that are actually part of the legal order) are claimed by […]
Important read! Empirical study shows a significant reduction in value of ads without tracking. Anyone promoting tracking-free contextual ads over profile-based advertising (such as the EDPB) really needs to consider the fact that *this doesn’t work for everyone* and it will have massive repercussions for the digital economy. Let’s look at some of the findings […]
Registration now open for our 2h webinar on Adtech & Metrics: EU Law Evolutions and Tomorrow’s Legal Strategies! (16 May, 3pm CET) – Are you in the adtech & metrics industry or do you work for a digital platform or publisher? And are you involved in product design, Legal, Compliance, privacy or data protection? This […]
No, consent is *not* required for real-time bidding or targeted ads pursuant to the CJEU’s IAB Europe / TCF judgment. Why not? Because the paragraph where the CJEU suggests this is not part of the scope of the responses, so it’s an “obiter dictum” – that’s what it’s called when a court says something that […]
Did I get this right? Thierry Breton at the European Commission is suggesting that a specific form of advertising (“contextual” – i.e. ads based on limited data) is required by the DMA, as an alternative to another (profile-based advertising), and that a “consent or pay” approach might not be permitted (the Commission apparently has “serious […]
The privacy discourse is often one-sided: regulators and campaigners are vocal (“fundamental rights violated”, “illegal consent”), and few want to push back in public (lawyers because they are not keen on voicing their opinion, businesses because they fear drawing attention to themselves) – even though the GDPR *allows* interferences with privacy and data protection rights […]
Fancy catching up on some of the issues regarding onlineadvertising, ePrivacy, the GDPR, data as a commodity, cookieless and consent? Listen to this podcast episode in which I presented a different angle on these topics (and more). privacy data protection