DATALAWS

Scope: TCF

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· 3 min read Insight

Six critical points on adtech metrics and publisher compliance strategies

Some food for thought re adtech & metrics, whether you are publisher, CMP or vendor – six points based on recent discussions with a range of clients (and based on the things they need assistance with): 1. Are you sure you are involved in the processing of personal data? The notion of “personal data” has […]

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· 3 min read Insight

What the formal launch of TCF 2.2 means for publishers and adtech vendors

15 months, countless meetings with publishers, audience measurement providers, adtech players, personalized content companies, … With TCF 2.2 launched, time to reflect on the enormous privilege I had of being involved (and prominently so) in so many stages of the development of new iterations to such an important standard for the online ecosystem. My role […]

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