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Expect a lot of misinformation regarding AG Rantos’s Opinion of today in the CJEU case regarding Schrems v Meta. Why? (i) Some campaigners are claiming that this is a victory on question 2*, because the advertising industry would allegedly keep years and years of data for advertising purposes. Yet old information is less valuable for […]
Illustration: Dall-E rendering of just how potentially evil the European Data Protection Board (EDPB) and certain privacy rights campaigners view the “Pay or Consent” approach + large companies. I didn’t try to get any drug cartel references in there, though as a lawyer acting for adtech companies I have been likened to a drug cartel […]
Registration now open for our 2h webinar on Adtech & Metrics: EU Law Evolutions and Tomorrow’s Legal Strategies! (16 May, 3pm CET) – Are you in the adtech & metrics industry or do you work for a digital platform or publisher? And are you involved in product design, Legal, Compliance, privacy or data protection? This […]
Adtech & metrics: EU law evolutions and tomorrow�s legal strategies” – tentative title for our next webinar mid-May, in the form of a 2h virtual & complimentary workshop. Measurement, attribution, monetisation; legal grounds and technologies. A number of key topics would be examined from a legal perspective (taking into account the broader data protection framework […]
No, consent is *not* required for real-time bidding or targeted ads pursuant to the CJEU’s IAB Europe / TCF judgment. Why not? Because the paragraph where the CJEU suggests this is not part of the scope of the responses, so it’s an “obiter dictum” – that’s what it’s called when a court says something that […]
Did I get this right? Thierry Breton at the European Commission is suggesting that a specific form of advertising (“contextual” – i.e. ads based on limited data) is required by the DMA, as an alternative to another (profile-based advertising), and that a “consent or pay” approach might not be permitted (the Commission apparently has “serious […]
With the IAB Europe judgment and some others, you may have missed the CJEU’s appellate judgment in the OLAF case on the EUI GDPR – which (also) deals with the concept of “personal data”. Here is my take: First, the EUI GDPR – Regulation 2018/1725 – is extremely similar to the GDPR itself, also as […]
Want to know what is the impact of today’s IAB Europe / TCF judgment for your business? (A couple of adtech / martech players have already reached out for advice, so I figure it may be a question many have) If you can’t find the answer to your specific situation in the IAB Europe FAQ […]
Summary + thoughts on the CJEU’s answer to the 2nd question (“is IAB Europe (joint) controller?”) in the�IAB Europe�& TCF case (C-604/22). [Again, I may be biased] – 55: Broad definition of “controller” in order to ensure an effective and complete protection of data subjects (C-210/16) 57: A natural or legal person who influence “for […]
Summary + thoughts on the CJEU’s answer to the 1st question (“is the TC String personal data?”) in the IAB Europe & TCF case (C-604/22). [I may be biased] – 33: CJEU data protection Directive case law is “in principle” also relevant for the GDPR, “given that this directive was withdrawn by and replaced by […]
