Can't find what you're looking for? Try the search bar or refine your parameters using the Frameworks & Concepts button above.
Should businesses really consider making a product fully free, with no ads, nada? During the IAPP video call on the EDPB’s view on its “Consent or Pay” opinion, I was struck by the following instruction for businesses: “first, consider whether you can provide it [= the service/product] for free”. [see at 35m21s in the video […]
Great events I’ll have the pleasure of speaking at in May: 1?? First, an IAPP web conference on adtech where I will be speaking alongside Dr. Sachiko Scheuing (with Joe Jones as moderator). “Adtech: Practical takeaways from recent EU developments”, on 7 May 2024 (4-5pm CET; 10-11am Eastern US). Organised by the IAPP – International […]
Here it goes – my (preliminary) in-depth analysis of the EDPB’s Opinion on “Pay or Consent”. Some objective elements: – This Opinion is 42 pages full of repetition, vague concepts and emotional sections – It is based on an aversion to profile-based advertising that is never properly explained – It does not take into account […]
*Lots* to be said about the EDPB’s Opinion 08/2024 on “Consent or Pay”. One thing that strikes me throughout the document is the insistence on a “Free Alternative Without Behavioural Advertising” (= contextual ads). [Edit: full analysis now live: https://lnkd.in/eddQ4yW8 ] The reasoning goes like this: – if you are a “large online platform”, the […]
Pay or OK” is one of the big topics of right now – and ahead of the EDPB’s expected Opinion aimed at Meta’s approach and further Guidelines with a broader scope, IAB Europe has published a useful reminder that “even on digital content or services that may be well-suited for contextual, the selling of non-personalised […]
Belgian DPA’s direct marketing recommendation: great first attempt, but questionable positions included. First thoughts: [The BDPA has published a new direct marketing recommendation (replacing one of 5 years ago), and it’s a very good document. A public consultation is open until 10 May, and I hope some comments will deal with its shortcomings.] – Claim […]
IAB Europe’s letter to the EDPB on “Pay or Consent” is out – with considerations relating to the GDPR and broader data protection rules, fundamental rights, personal data as “consideration” for a contract (co-signatories: Alliance Digitale, IAB Italia & IAB Spain) Key points: – �The assessment of �Consent or Pay� models must remain coherent with […]
Time to talk about what can be done to improve the “cookie” rule! In Part I of this series on the opportunities and difficulties of today’s ePrivacy regime, I discussed the underappreciated and seemingly-easy-but-really-complex world of the anti-spam rule, Article 13 of the ePrivacy Directive (or ePD). This Part II is about a provision that […]
Now that the Commission has withdrawn its proposal for an ePrivacy Regulation, where does that leave the ePrivacy Directive and the issues organisations face? Over the past 7-8 years, a lot has been said about the proposed ePrivacy Regulation. Intended as both a modernisation of the ePrivacy Directive and a manner of getting to (more) […]
Contextual ads > targeted ads”? Often this approach refers to one Dutch broadcaster’s (misinterpreted) story and mistaken assumptions that “contextual” means “no data”. Now for the opposite story from Belgium: the news website Tweakers tried an allegedly “tracking-free” contextual ad system since May 2022 but announced yesterday it was not economically viable and would be […]
