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This one will probably not come as a surprise, but it shows that the EDPB’s “Consent or Pay” Opinion does not represent the only possible view. [In fact, Thomas Fuchs, the Hamburg Data Protection Commissioner and one of the key instigators & authors of the EDPB’s Opinion, has explicitly distanced himself from it, saying that […]
Should businesses really consider making a product fully free, with no ads, nada? During the IAPP video call on the EDPB’s view on its “Consent or Pay” opinion, I was struck by the following instruction for businesses: “first, consider whether you can provide it [= the service/product] for free”. [see at 35m21s in the video […]
Great events I’ll have the pleasure of speaking at in May: 1?? First, an IAPP web conference on adtech where I will be speaking alongside Dr. Sachiko Scheuing (with Joe Jones as moderator). “Adtech: Practical takeaways from recent EU developments”, on 7 May 2024 (4-5pm CET; 10-11am Eastern US). Organised by the IAPP – International […]
Here it goes – my (preliminary) in-depth analysis of the EDPB’s Opinion on “Pay or Consent”. Some objective elements: – This Opinion is 42 pages full of repetition, vague concepts and emotional sections – It is based on an aversion to profile-based advertising that is never properly explained – It does not take into account […]
*Lots* to be said about the EDPB’s Opinion 08/2024 on “Consent or Pay”. One thing that strikes me throughout the document is the insistence on a “Free Alternative Without Behavioural Advertising” (= contextual ads). [Edit: full analysis now live: https://lnkd.in/eddQ4yW8 ] The reasoning goes like this: – if you are a “large online platform”, the […]
So, while we wait to see the EDPB’s Opinion on “Pay or OK”, a few things to look out for: (i) is the EDPB really going to push for a “third” option for large platforms? On what authority? (ii) I have been observing for a while that data protection regulators are adopting increasingly anti-business practices, […]
Pay or OK” is one of the big topics of right now – and ahead of the EDPB’s expected Opinion aimed at Meta’s approach and further Guidelines with a broader scope, IAB Europe has published a useful reminder that “even on digital content or services that may be well-suited for contextual, the selling of non-personalised […]
Are Guidelines of the European Data Protection Board “challengeable acts”, and could you attack them before the General Court of the EU? What about Art. 64 GDPR Opinions of the EDPB? The Advocate General’s Opinion in the WhatsApp v EDPB case (re EDPB Binding Decisions) suggests that the answer could be “yes” regarding those Art. […]
Belgian DPA’s direct marketing recommendation: great first attempt, but questionable positions included. First thoughts: [The BDPA has published a new direct marketing recommendation (replacing one of 5 years ago), and it’s a very good document. A public consultation is open until 10 May, and I hope some comments will deal with its shortcomings.] – Claim […]
IAB Europe’s letter to the EDPB on “Pay or Consent” is out – with considerations relating to the GDPR and broader data protection rules, fundamental rights, personal data as “consideration” for a contract (co-signatories: Alliance Digitale, IAB Italia & IAB Spain) Key points: – �The assessment of �Consent or Pay� models must remain coherent with […]